“You can’t expect anyone to trust you as a leader,” says Benoit Cossart, a COO I admire, “first you’ve got to establish the credibility of execution.”
He’s so right. Trust is like a bank balance, and when you begin a relationship it’s already overdrawn. People have been burned by way too many leaders, and to them you’re just another one of those “long on promises – short on delivering” kind of people.
So when you start a relationship, or reset one, the solution is radically simple:
- They don’t believe you yet; so don’t make a whole bunch of promises. Just listen.
- Figure out what’s most important. Use the classic advice of picking just a couple of top priorities along with one “Quick Win” that you can deliver right away.
- Execute. Demonstrate results.
- Then start talking.
Listen, Deliver, Talk.
In that order.
And one more thing: make sure that when you do start talking you give them a whole lot of credit for pointing out what needed to be done.
Thanks for reading,
Tim








